Welcome to Micro Center
Your next setup starts here.
Find the parts, planning tools, and expert help that make your next project easier to start.
Find your storeWelcome series / Strategy + production
Turning a signup into a useful first journey.
An independent three-email concept for Micro Center designed to introduce the brand, reduce first-build uncertainty, and guide new subscribers toward one practical action at a time.
Independent portfolio concept. Micro Center did not commission, review, or approve this work.
01 / Welcome — sent at signup
02 / PC Builder — day two
Plan with confidence
Build smarter from the first click.
Use the Custom PC Builder to compare compatible parts and turn a blank list into a complete plan.
Start your build03 / Expert Services — day five
Expert help, in store
You do not have to troubleshoot alone.
Get hands-on support for assembly, upgrades, diagnostics, and repair from people who know the hardware.
Explore servicesThe brief
Create a welcome experience for new subscribers who may be interested in PC hardware but do not yet know where to begin.
The solution
Instead of forcing products, tools, and services into one message, the series creates a simple progression. The first email establishes the value of local products and expertise. The second introduces the Custom PC Builder as a planning tool. The third positions in-store technicians as the next step when a customer needs assembly, repair, or an upgrade.
Build details
- Three coordinated, centered 600-pixel email layouts
- Responsive stacking with live text and descriptive alt text
- Hidden preheaders and bulletproof Outlook buttons
- One primary conversion action per message
- Accessibility and cross-client QA plan
Need this kind of production support?
Discuss an email project